The Next Big Movement: Obstacle Course Racing

     

 

 

Written by Yancy Culp — Elite OCR Athlete, OCR Coach, and owner of Yancycamp.com

 

 

Approximately 7 years ago, people all over the world were introduced to what arguably has become the largest fitness movement this planet has ever seen. The sport of Obstacle Course Racing (aka OCR, Mud Runs, and Adventure Racing) has been the fastest growing participatory sport for numerous years. In 2017, Spartan Race and Tough Mudder (the two largest organizations putting on events and races) will have a minimum of 13 televised events on NBC & CBS; with NBC coming back for their fifth season of partnering with Spartan Race. 

To give you some perspective, Spartan Race alone has at least one event – sometimes two or three - almost every weekend of the year in the United States. An average weekend event will draw 10,000-15,000 participants. Spartan has expanded across the globe and is now putting on events in more than 20 countries. Running around in pastures, through forests, and up and over mountains while tackling obstacles is very popular! Many loved to create obstacle courses with their friends when they were kids. This sport has rekindled that youthful joy of challenging ourselves in competition for millions of adults all around the world. 

OCR’s come in a variety. There are sprint length obstacle course races, (i.e. American Ninja Warrior & Alpha Warrior) that last 3-15 minutes, all the way up to the common longer course distances that vary from a 5K – 10K to half and full marathon distances all the way up to 24-hour and multi-day challenges Check out Warrior Dash, Savage Race, Toughest, Warrior Race, GoRuck, Bone Frog, Conquer The Gauntlet, World’s Toughest Mudder, Rugged Maniac, Green Beret Challenge, Terrain Race, Dirty Girl, and Civilian Military Combine (to name just a few). 

Common obstacles in these various races challenge participants in virtually every area of fitness. To be successful out on the course, participants must train in the areas of grip and pull strength, full body strength training, balance, power, acceleration, hand eye coordination, ascending and descending steep terrain, and trail running. The types of obstacles competitors tackle out on course has changed the way gyms are outfitting their space with training equipment. Gyms are adding equipment that cater to the needs of obstacle course racers. New training equipment is being developed to assist athletes with training for specific obstacles and terrain. Obstacle specific training gyms are popping up all over the world and millions of people are purchasing equipment that helps them improve their fitness in areas required to tackle obstacles and terrain. 

All areas of strength training must be developed to handle any challenge from a quick burst of power to a longer duration strength endurance challenge. People all over the world are utilizing their gyms different than in the past; and there is a big push for specific equipment. Training methods used by fitness boot camps, group exercise, and personal training coaches now include obstacle course race specific training. It’s common to see individuals and small groups training in parks using methods that are obviously geared toward improving their performance out on course. In most gyms these days, it’s very common to see multiple people wearing Spartan Race, Tough Mudder, or other race organization t-shirts. The sport has truly created a huge fitness movement and the fitness industry has quickly realized it can’t be ignored. 

Obstacle course racing has created a strong sense of community and passion to serve others. Large groups and teams have been created. At the festival areas during the events, in communities, and on social media you can sense the growing trend of many in the OCR community becoming an extended family to each other. These events are about so much more than the race alone. Even though the sport has pro level athletes competing for podium spots, prize money, and sponsorship deals, the majority of the participants aren’t there to race. They are there to lift each other up mentally and physically as they tackle obstacles out on course just as they do in everyday life. Life can be a bumpy road and it doesn’t always make sense. The sport of obstacle course racing is helping many make sense of it all as they gather in massive numbers every weekend at locations all around the world and tackle obstacles out on course together. 

 

How can you help your clients take their OCR training to the next level? 

The sport of obstacle course racing is arguably the largest fitness movement the world has ever seen. With the proper knowledge of what participants encounter while out on course, you can develop training environments to help them improve their performance and enjoy the fastest growing participatory sport on the planet. 

Participants are looking for gyms and trainers that provide obstacle course specific equipment and training to help them prepare for the courses and all their challenges. Lack of grip and pull strength is the cause for a large percentage of obstacle failure. Create training spaces and provide equipment that allow for functional training in this area of strength training development. 

Millions of people all across the globe are gravitating toward gyms and coaches in an effort to improve their obstacle course racing ability. Engage with the awesome OCR community by signing up for local races so you become familiar with what’s driving this massive fitness movement. Become an OCR friendly gym and you’ll find that your members will quickly spread the word. Pull-up stations, functional training rigs, functional training areas, incline treadmills, climbing ropes, rowing machines, kettlebells, grip and pull strength equipment, TRX and other suspension type training devices, sandbells, sandbags, and boxes are just a few of the many types of training equipment obstacle course racing participants are looking for when they walk in to a gym. 

As a result of the immense popularity of obstacle course racing, new equipment is being manufactured to help train for obstacle racing, some existing equipment is being more or in a way it’s never been used before, new gyms are popping up, existing gym space is being modified to accommodate the training needs, and new training methods are being developed.   Millions of people who weren’t active or who were less active than they are now are gathering in large groups with like-minded people in and around cities all over the United States and the world. They are involved in very large social media groups and they are training and racing together.  

 

This amazing movement has happened. 

Are you engaged with it? 

 

Comments
Login to post comments.

Technogym New Product Releases

 

    

 

 

 

Submitted by Technogym Marketing 

 

Technogym, the leading producer of design and technology-driven wellness and fitness equipment, is proud to present TEAMBEATS, a new heart rate training solution for group fitness classes. 

 

A New Technogym Solution

Technogym has created a new solution for operators to help drive peer motivation and results of members to a new level.

TEAMBEATS is a new heart rate training solution that combines variety, efficiency, and fun in a single workout unlike any other group fitness experience.

 

TEAMBEATS is highly customizable and allows each instructor to have the freedom to create a unique atmosphere that is specific for each program.

With TEAMBEATS, fitness equipment is not a necessity in order to implement energizing classes and circuits. 

 

TEAMBEATS: Variety, Efficiency and Fun With TEAMBEATS, participants can improve fitness, lose weight and maximize performance by

working out to the beat of music tracks. By following the rhythm of the music and the timer set by the trainer, full optimization of work and rest

periods will be utilized to monitor heartbeat. Participants have the chance to join a TEAMBEATS class with their favorite ANT+ and Bluetooth

heart rate device. With one click on the Technogym UNITY SELF kiosk, users can join a class and be guided not only by the trainer, but also by

the information on the class monitor that displays real-time work and rest periods, colour coded BPM feedback, and great music. The trainer can

flip through the different metrics to challenge and reward participants by showing them their progress. At the end of the workout, results and

biometrics are synced to their myWellness account, which is Technogym’s open platform that allows fitness enthusiasts and operators to see all

of the information collected from their third party fitness apps and devices in one location.

 

Interested in TEAMBEATS?

 

Do you have an interest in TEAMBEATS? For further information or if you would like to purchase TEAMBEATS, please contact Technogym USA at (800) 804-0952. 

 

Comments
Login to post comments.

Introducing the Wheel, Reinvented

 

 

Provided by: The Axle, Exclusively from Power Systems
 

Introducing the Wheel, Reinvented – The Axle, Exclusively from Power Systems

Say goodbye to the days of heavy, bulky fitness equipment. The Axle is an ultra-light (11 lb.) barbell that is fully collapsible for easy storage in any training facility or home, suitable for indoor or outdoor use and ultra portable for workouts on-the-go. This unique piece of equipment can function as a barbell, core roller, planking tool or an anchor for feet, and is also capable of holding any Olympic plate for added resistance during training. The Axle Barbell’s ease of use and functionality provides anyone with the opportunity to master hundreds of exercises in a wide range of vertical & horizontal planes.

 

Features of The Axle:

55” collapsible barbell featuring anodized aluminum & ACS (plastic) ends that accommodate any Olympic plate

1.5” bar thickness allows for easy planking/rolling

5 lb. starting weight (unloaded)/ 11.2 lbs. with wheels & clips

7” of sleeve length for loading

Custom 20’’ knurl marks

X branded center piece and end caps

Bright zinc finish

Max user weight of 350 lbs.

Axle Fitness

Axle Classes

The Axle Workout was developed as a group fitness program based in sport science that promotes range of motion, midline core stabilization and tempo training. The workout features four different styles of group classes that utilize the Axle’s versatility to empower users of all skill levels:

 

Axle Foundations To improve ROM

Axle FULL BODY To target the entire body

Axle HIIT To focus on performance training

Axle CORE To develop the core

The Axle Workout features a nationally accredited certification (8 CEUs), and is fully patented and trademarked in major markets around the globe.

 

 

Axle Fitness

About The Axle

The Axle Community

 

Values UNIQUE EXPERIENCES over any routine. Is INCLUSIVE and knows the power of working TOGETHER to achieve our goals. Understands that every fitness JOURNEY should incorporate a little FUN along the way. Is COMMITTED to a healthy BODY, MIND & SPIRIT. Pursues activities that ENRICH & EMPOWER our lives.

 

The Axle Philosophy

 

The Axle is a total body training program that elevates the group fitness experience through a unique class that yields major results. Our workout empowers individuals to tap into their inner athlete, harnessing one’s core and muscle strength via multi-planar movement patterns that burn calories and build muscle fast. Using our specialized Axle Barbell, the program combines functional exercises with choreographed, modern tempo training to create a fast-paced, upbeat, cardio-meets-core workout unlike any other fitness movement out there.

 

The Axle Story

 

Axle CEO and co-founder Andrew Page originally conceived the idea for The Axle based on his work as a strength coach for NBA players in New York City. By pairing Olympic Lifts with unique rolling exercises performed with the same barbell, Andrew recorded dramatic strength and metabolic gains across his clientele. Realizing that there was no existing solution for this type of movement pattern and exercise, he approached his friend and healthcare investor Anuj Patel (COO/co-founder) to help design and manufacture an ultralight yet strong barbell that was designed for all populations to lift and roll. The Axle was born.

 

 

Interested in learning more on The Axle? Sign up for exclusive updates on when this Power Systems Exclusive product will be available!

 

 

 

 

 

Comments
Login to post comments.

The Arena Club is hiring a AQUATICS MANAGER

 

Job Description & Compensation Plan

 

 

Job Title:  Aquatics Manager

Department:  Aquatics

Reports To:  Facilities Director

Status:  Full Time – 40 hours per week; Salary Exempt

 

Job Summary-

Responsible for overseeing all aspects of aquatics, including but not limited to swim team, swim lessons, Agape, Pediatric Mobility.  Will be responsible for managing the staff of aquatics; pool operations and maintenance.  Will ensure all reporting departments are running efficiently and effectively. 

Job Description

Will be responsible for establishing, coordinating and maintaining all reporting department  budgets

Prepare monthly financial reports, forecasts and report on products and pricing trends to general manager

Will be responsible to interview, hire and counsel all staff within the department.; Staff training, schedules & meetings; shift coverage; weekend presence;  implement policies and procedures to staff; with a focus on customer service

Complete 2 MOD shifts per month

 

Will assist in the promotions and marketing of each reporting department

 

Must have a current pool op and lifeguard certification 

 

Aquatics

Managing all aspects of the pools

Manage and continue the growth of current swim lessons

Manage and work directly with swim coaches 

Assist with Agape and Pediatric mobility in all aspect’s

Coordinate with other departments for events, shows, rentals etc.

Troubleshoot and resolves non-routine customer complaints before they become an issue

Responds to customer requests and questions regarding service within 24 hours

Ordering, purchasing and inventory of all supplies

 

Compensation & Benefits:

Upon Request

 

Hours/Days expected to work per week:

40 hours per week with flex time; weekends as necessary

 

Manager’s Signature:         Date:     

 

Employee’s Signature:        Date:     

Note: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any
time. By signing you are indicating that you understand you are considered an at-will employee, and that no contractual obligation to continue your
employment exists between yourself and Harford Health and Fitness, Inc. now, or at any point in the future.  

 
Comments
Login to post comments.

Introducing the Wheel, Reinvented

 

 

Provided by: The Axle, Exclusively from Power Systems
 

Introducing the Wheel, Reinvented – The Axle, Exclusively from Power Systems

Say goodbye to the days of heavy, bulky fitness equipment. The Axle is an ultra-light (11 lb.) barbell that is fully collapsible for easy storage in any training facility or home, suitable for indoor or outdoor use and ultra portable for workouts on-the-go. This unique piece of equipment can function as a barbell, core roller, planking tool or an anchor for feet, and is also capable of holding any Olympic plate for added resistance during training. The Axle Barbell’s ease of use and functionality provides anyone with the opportunity to master hundreds of exercises in a wide range of vertical & horizontal planes.

 

Features of The Axle:

55” collapsible barbell featuring anodized aluminum & ACS (plastic) ends that accommodate any Olympic plate

1.5” bar thickness allows for easy planking/rolling

5 lb. starting weight (unloaded)/ 11.2 lbs. with wheels & clips

7” of sleeve length for loading

Custom 20’’ knurl marks

X branded center piece and end caps

Bright zinc finish

Max user weight of 350 lbs.

Axle Fitness

Axle Classes

The Axle Workout was developed as a group fitness program based in sport science that promotes range of motion, midline core stabilization and tempo training. The workout features four different styles of group classes that utilize the Axle’s versatility to empower users of all skill levels:

 

Axle Foundations To improve ROM

Axle FULL BODY To target the entire body

Axle HIIT To focus on performance training

Axle CORE To develop the core

The Axle Workout features a nationally accredited certification (8 CEUs), and is fully patented and trademarked in major markets around the globe.

 

 

Axle Fitness

About The Axle

The Axle Community

 

Values UNIQUE EXPERIENCES over any routine. Is INCLUSIVE and knows the power of working TOGETHER to achieve our goals. Understands that every fitness JOURNEY should incorporate a little FUN along the way. Is COMMITTED to a healthy BODY, MIND & SPIRIT. Pursues activities that ENRICH & EMPOWER our lives.

 

The Axle Philosophy

 

The Axle is a total body training program that elevates the group fitness experience through a unique class that yields major results. Our workout empowers individuals to tap into their inner athlete, harnessing one’s core and muscle strength via multi-planar movement patterns that burn calories and build muscle fast. Using our specialized Axle Barbell, the program combines functional exercises with choreographed, modern tempo training to create a fast-paced, upbeat, cardio-meets-core workout unlike any other fitness movement out there.

 

The Axle Story

 

Axle CEO and co-founder Andrew Page originally conceived the idea for The Axle based on his work as a strength coach for NBA players in New York City. By pairing Olympic Lifts with unique rolling exercises performed with the same barbell, Andrew recorded dramatic strength and metabolic gains across his clientele. Realizing that there was no existing solution for this type of movement pattern and exercise, he approached his friend and healthcare investor Anuj Patel (COO/co-founder) to help design and manufacture an ultralight yet strong barbell that was designed for all populations to lift and roll. The Axle was born.

 

 

Interested in learning more on The Axle? Sign up for exclusive updates on when this Power Systems Exclusive product will be available!

 

 

 

 

 

Comments
Login to post comments.

Parisi Speed and Strength Summit

Written by George Stephens, Director of Brand and Network Marketing, 
Parisi Training Systems

At Parisi, we are firm believers in continuing education and staying on top of the latest developments in the fitness industry.

This is why we are excited to launch a fantastic educational opportunity for coaches and trainers interested

in learning more about speed and sports performance training.

 

Taking place in Fair Lawn New Jersey on October 21st, is Parisi Speed School’s First Ever Speed and Strength

Summit from 8:00 am until 5:00 pm.  The day will be filled with educational presentations and hands-on activities by

Parisi Speed School Founder Bill Parisi and Parisi Master coaches. Topics on the agenda range from Speed Training Evolution, 

Linear Speed Progressions and Strength Training for Athletes.  

 

We are also thrilled to have with us World Champion Sprint and Jump coach, Dan Pfaff, who will be presenting

on “Optimizing Performance through Integrated Practice Interventions,” on Saturday morning.

 

The cost of the event is $149 and will be hosted at our flagship facility, Parisi Speed School Fair Lawn.  

For more information and to register for the Summit, please visit https://2017parisisummit.eventbrite.com

 
Comments
Login to post comments.

Annapolis Athletic Club

 

    

Written by Nicole Johnston, Programming Coordinator, Annapolis Athletic Club

Annapolis, MD - Annapolis Athletic Club (AAC) is not only a health club, it is a wellness community.
Located in picturesque Eastport, Maryland, AAC has something to offer everyone. AAC prides itself
on an exceptional member experience.

 

AAC strives to offer members a complete health and wellness experience that supports
their success in all aspects of daily life.  In addition to our more traditional

health club offering of weight training and cardio equipment. AAC offers over 60 group
fitness classes per week, including Cycle, Barre, Yoga, and HIIT/Boot

Camp classes that are hard to find outside of a boutique setting. You can also find a number
of other services such as personal training (both individualized and small group),

and a variety of massage therapy modalities to support your holistic wellness
(aromatherapy, cupping, stretch therapy, deep tissue, etc.)  This past year, we have also partnered

with Advanced Rehab Center (ARC), conveniently located within AAC, to bring physical therapy
services to our members.

 

AAC not only helps members achieve their physical fitness goals, but enhance their social and
community engagement goals as well. You can now celebrate your next bachelorette

party, birthday or any other special event with a private group fitness event at AAC. We help our members
organize the perfect start to any celebration with social fitness, snacks, drinks, and swag! You can also check
us out during one of our club sponsored happy hours and themed fitness events or when we participate in local
events like the Maritime Republic of Eastport Tug of War competition. 

 

AAC prides itself on being an active community partner. We have recently partnered with Annapolis’s local
homeless shelter, the Light House Shelter, as well as the Anne Arundel

Medical Center Foundation.  This fall, AAC is sponsoring and promoting the Annapolis Run for the Light House.
We also assist with fundraising efforts for local charities in the community. 

AAC is proud to give back to the community as well as support those that have in returned helped support
us over the past decade.

 

AAC is so much more than a fitness club. It is a place for physical, social, spiritual, and emotional health.

For more information on AAC and everything that we are doing, visit www.clubaac.com or https://www.facebook.com/AnnapolisAthleticClub/

Comments
Login to post comments.

Powerlifting Hellen

         

Written by Dana Shorb, Director of Fitness, Aspen Hill Club

One of our members, Hellen Shorb, recently participated in her first powerlifting meet. These contests are comprised of three tests of strength, Squat, Bench Press and Deadlift. Participants get three attempts at each lift to do as much weight as they can. After all three lifts have been completed the most weight lifted in each event is totaled and awards are given out based on accumulated weight. Hellen won 2nd place in her weight class of 52kg (114.4lb). I had a chance to sit down and ask Hellen about her experience preparing and participating in a powerlifting meet. 

 

Why did you want to compete in a powerlifting meet? 

After having a baby in November (8 months ago) I needed a fitness goal to focus on that would get me back into an exercise routine. After talking with John about powerlifting he said he would coach me through my first meet. After that short conversation I decided that my post-baby fitness goal was to be a powerlifter.    

 

What did your training routine look like?

I had to start from scratch. I have experience lifting weights but John had to reteach me how to squat, deadlift and bench press like a powerlifter (aka the right way). It was tough to juggle full-time work, a new baby and training sessions but John diligently worked with me.  My husband, Dana, encouraged me through all the ups and downs. It all worked out and I really enjoyed this lifting style, I plan on incorporating it into my exercise routine from here on out.

 

What was it like the day of the meet?

I was extremely nervous. I worried about failing attempts but after seeing that there were many other lifters who also failed their attempts I felt more confident. Failing attempts was a normal part of the meet. I knew ahead of time how much weight I would be lifting so after each attempt I was able to regroup and focus on lifting just a little bit more than before. Everyone at the meet was encouraging and helpful and that helped a lot too.

 

What would you say to someone who is thinking about competing?

I would highly recommend doing it at least once, even if only for the experience. The overall experience was amazing. I wasn't trying to win the competition; I only wanted to try the powerlifting sport. I ended up setting a personal record and taking home a silver medal. I will definitely be doing this again.

 

How much weight did you lift?

Everything is measured in kilograms so Squat I did 85kg (187lb), Bench Press 42.5kg (93lbs)and Deadlift 105kg (231lb).

 

 

Comments
Login to post comments.

Daxko Spectrum

 

 

Written by Allison Ferrell, Demand Generation Manager, Daxko

 

On August 17, 2017, Daxko CEO Dave Gray announced our vision for the future of the
health club industry and our product Daxko Spectrum.
As the #1 software provider in the health and wellness market with the most comprehensive solutions,
Daxko’s vision is to become the most loved

and the largest software company focused on health and wellness memberships.
We see that growth happening with our newly refocused product for the club market, Daxko Spectrum.

 

Like acquiring a new club, we had to assess our new acquisition and in the 18 months since
Daxko acquired Spectrum, we focused on three key areas:

Product, Processes and People. We have made major changes in all three areas to provide
Daxko Spectrum users the best possible solution to grow their business faster. At Daxko, we are all about
exceptional experiences and we know we have the right culture and people in place to provide this vision. 

 

For the past 18 months, we invested heavily in capital and resources in making Daxko Spectrum sturdy.
We completely overhauled the customer success support team, including new team leaders, support analytic
tools, and a new phone system—all designed to bring the exceptional experience that Daxko is known for to our
Daxko Spectrum customers.  

 

We’ve formed a new team to focus on how we implement Daxko Spectrum for new users and how
we can ensure adoption success for our current customers.  Our product strategy and customer success teams have collaborated
to deliver two opportunities to foster transparency and share the knowledge and expertise of the great team behind Daxko Spectrum.

 

In our Daxko Spectrum User Groups, our product experts learn from you— and you learn from our product experts and our customers. 
The all-day user groups cover key topics that our customers have voted on to dive into and that gives us the chance to get key
feedback on all areas of our product, from user experience to functionality. 

 

Additionally, the Daxko Spectrum “Did you Know” series occurs virtually every two months. 
We reached out to our customers and got feedback on the top areas where they needed more training
and we will continue to deliver focused training on
those key areas in each session. 

 

With nearly a third of the most recent Club Industry Top 100 list as Daxko Spectrum users, we’re privileged
to work with some of the largest and most

prestigious clubs. We know our culture and our people make the difference in providing the best solution
and most exceptional experience to help grow your business with Daxko Spectrum. 

 

Comments
Login to post comments.

Selling Premium Memberships

Chances are, you’ve probably seen one of the big fitness brands in your local market advertising that they’ve
added HydroMassage beds or chairs to their clubs. Maybe you’ve seen one of their ads targeting new
members with “Come in for 5 free massages”. But if you’re not real familiar with the concept yet, you may be
wondering about the industry buzz for these things. After all, a massage chair is a massage chair, right?
Turns out this technology is having a bigger impact on the bottom line than you might think.
Let’s take a look at HydroMassage from a club owner’s perspective.

How It All Started
The background on HydroMassage is that these types of units have been used by physical therapists, chiropractors, and pain management doctors for more than 25 years.Patients walk into these clinics every day with varying degrees of pain and discomfort, and often their muscles are too stiff and tight for the provider to maximize their treatment.

When you start a massage and turn the pressure up to 10 (if you’re brave enough), you’ll feel surprisingly powerful waves of warm water move up and down your body.  Imagine a strong shower massage without getting wet.

By combining heat and massage together, you get a really effective way to relax the muscles.  Plus, you can target specific areas of the body, which is good for any problem areas.

For Gym Members Too?
You’re probably thinking, “OK, that sounds nice for medical offices, but why are they in fitness clubs?”
Well, it would probably be false to say “because they feel really really good” isn’t a big part of it.

 

 

 


 

 

 

Members love getting a 10-minute massage after their workout, and even come back to use them on their off days.
But a few trends came together to make the introduction of HydroMassage to fitness clubs go a little faster than planned.
First, clubs began recognizing that “recovery” is an important part of the workout.
It’s great to offer members every way possible to torture their muscles, but most don’t do a great job helping members with soreness in between workouts.
After all, if a member does a killer personal training session but is too sore to come back to the gym for the next two weeks, what good is that?
Second came the decline of UV tanning. It doesn’t take too many news stories about the negative health consequences before your members start to ask,
“Why do you have tanning in your HEALTH club?”  As club owners started seeing the writing on the wall and getting rid of tanning, they needed other
revenue producing services to replace them. As it turns out, HydroMassage is about the same size and has similar power requirements to tanning beds,
so it was an easy plug and play for clubs making the change. And the revenue models are somewhat similar, which leads us to the fun part.

Instantly Boosts Close Rates
Here’s the real reason you’re seeing HydroMassage in clubs all around you:
Plain and simple, with HydroMassage in your club, you sell more premium memberships.
Right now, the job of your sales team or website is to do what?
Get more people to buy a membership, right?
But many clubs miss out on all kinds of up-sale opportunities when the member is in “buy-mode” the day they join the club.
“Gym owners we work with self-admittedly aren’t doing well selling premium memberships,” commented Dan Kennedy, HydroMassage VP of Sales.
“If you’re only getting 20% - 30% of your members to buy anything beyond your basic membership package, you’re missing out on so much lost revenue.”

Amy Buehme of Catalyst Fitness was a prime example.
A previous Gold’s Gym franchise, Catalyst Fitness has six locations in upstate New York.
Over the years, Amy heard the HydroMassage pitch in Rex Roundtable meetings, but hadn’t quite been convinced that it could work in her club.Only 25% of her new members were buying the premium membership package, which opened the door for HydroMassage.
Amy decided to give HydroMassage a shot, and installed two Lounges and one Bed model in her Williamsville, NY club.
She included 10-minutes of massage per day in her premium membership package.
Fast forward, Amy’s premium membership sales close rate went through the roof, and she now has over 50% paying for her premium membership.
“We’ve experimented with a number of different concepts in our premium package, but nothing else had the impact that we’ve seen from HydroMassage”,
commented Amy.  “Our premium memberships doubled.”

Your Sales Team’s Best Friend
Another good example is Chuze Fitness. They have grown rapidly in recent years, and now have 23 locations in 3 states on the
west coast. As one of the first groups to really see the power of HydroMassage, Cory Brightwell and Kris Petersen of Chuze started
with 3 units in their early clubs in 2008-2009. But they noticed the biggest change once they started using HydroMassage
on club tours. Their salespeople gave prospects a sample massage and saw their closing percentages spike.
HydroMassage quickly earned the nickname of “The Closer”.  So Cory and Kris bumped up the number to 4-5 units per location,
and continually added more and more HydroMassage due to high member demand. Now their newest clubs have 7-8 units,
with both the Lounge and Bed models available.

Imagine what your prospective members will think when they walk into your club, see a space like the picture above,
and find out they can get a massage every day. Bottom line, for such a big increase in your club’s revenue,
adding HydroMassage is really easy to do. So, are you ready to start selling more premium packages?

Visit www.HydroMassage.com or call 1-800-699-1008 now for more information on HydroMassage.
Ask how you can get HydroMassage in your club with no payments for 3 months.

Comments
Login to post comments.

Technogym News and Product Releases Submitted by Technogym Marketing

Submitted by Technogym Marketing

 

Technogym, the leading producer of design and technology-driven wellness and fitness equipment, is pleased to announce company happenings and new product releases thus far in 2017.  

  • Technogym Introduces Apple Watch Compatibility During the most recent Apple Worldwide Developers Conference, Apple announced that Technogym connected cardio equipment will now be compatible with Apple Watch. Exercisers will now be able to connect to their favorite Ttreadmills, ellipiticals, bikes and more. In this groundbreaking innovation, data not previously communicated will sync seamlessly, including calories, distance, speed, floors climbed, incline and pace, resulting in the most accurate measurements possible. Nerio Alessandri, Technogym Founder and CEO stated: “At Technogym we are committed to promoting a wellness lifestyle and to engage more and more people in regular physical exercise. We are really proud of the new integrated and innovative experience with Apple Watch and excited to bring this to exercisers around the world.” Technogym has been bringing wellness to the world for over 30 years.

 

  • Technogym New Product Launches: SKILLMILL, SKILLROW, TEAMBEATS Following the great success of SKILLMILL – the first all-round product for power, agility, stamina and speed training that launched during the 2016 Rio Olympic Games – Technogym has now launched the new SKILLROW, the first fully connected indoor rowing equipment. With the help of Olympic athletes, the SKILLROW is designed to provide an unparalleled feeling that stimulates the actual act of rowing on water thanks to its AQUAFEEL technology. Its MULTIDRIVE technology allows users to add further resistance on top of air resistance, providing capabilities to add power training to your cardiovascular workout. Connect your phone to the new SKILLROW app to receive real time bio-feedback on your performance metrics to out train your competition. The SKILLROW represents the second product of Technogym’s SKILL LINE, created for athletic performance training. Technogym has also recently released TEAMBEATS, the only fully integrated solution for creating and managing every aspect of a heart rate-focused circuit or class/group training: heart rate, time and music.
Comments
Login to post comments.

The goal of Health Unlimited Family Fitness and Aquatic Center

 

Written by Dan Strayton, General Manager, Health Unlimited Family Fitness and Aquatic Center

The goal of Health Unlimited Family Fitness and Aquatic Center in Mt. Airy, MD has been to create a friendly, professional and unintimidating environment in which people of all ages and fitness levels can feel comfortable improving their health through exercise and they have managed to do that for over 20 years now. Their current 35,000 sq ft facility includes 2 indoor pools, a whirlpool, a gymnasium, over 90 group exercise classes per week, extensive cardio and strength equipment, a small group training space and a staff that includes many long term employees who help to make the facility the gathering spot in town for youth and adults alike. Health Unlimited has been operated by the Strayton family for over 21 years and they have made it their mission to give back to the community as much as possible. “We sponsor multiple youth sports teams, donate money and services for any variety of community charitable events and are one of the original sponsors of the town’s fireworks event that has become one of the most successful events of its kind in the state,” says Dan Strayton, the club’s co-owner and General Manager. The club goes beyond the traditional fitness activities and amenities and includes multiple rooms for children including the Kids Club (ages 6 wks to 3 yrs), the Tumble Room (ages 4-8) and the Yard (ages 7-13) along with its pools and basketball court. “We know how hard it is for many adults to find time to exercise when they have kids at home so we wanted to create areas of the club that the kids would want to come to, making it easier for the parents to spend their time here as well,” says Strayton, himself a father of two boys. “We’ve been around long enough now that kids who used to be babysat in our Kids Club are now teens or college students who are working out on our fitness floor.” The area also boasts a growing senior population so Health Unlimited has created classes and programs to encourage older individuals to enhance their health and functioning through regular physical activity. Multiple aquatic exercise classes, Strong-n-Balanced and Fit Over 50 are some of the classes geared to this group and the club hosts a National Senior Health and Fitness Day event each year to help spark more interest from this group. A newly created personal training room was designed with small group training in mind and now houses their Team Target program. With land available for expansion and a continued strong membership base, Health Unlimited is poised to continue to serve the Mt. Airy community and surrounding areas for the next 20 year as well.

Comments
Login to post comments.