Launch A Member Referral Promotion Now!

The Member Referral Promotion

This is how
it works:
Member referrals can be any time of year.
Let's use the "Red Hot Summer" summer referral promotion as an example.
More referral ideas can be found here >>

Current members
are given a referral card where they list the names and contact info for 3-5 friends for sales staff to contact to be a guest of the member at the Club. Members receive a special "Red Hot Summer" t-shirt for every referral card they turn in with a minimum of 3 names on it.
On designated days, members who wear their Red Hot Summer T-shirt to work out at the Club receive entry into a special weekly drawing.

A drawing is held each week for smaller prizes (club bucks, PT sessions, spa services, free smoothies or prizes related to the Grand Prize)

Sales Staff are busy calling names from the referral cards to invite guests to the club for classes, events, with special incentive for them to join the Club. Guests who come in from referral cards are entered into the weekly drawing.  Once they join, the guest AND the referring member are entered into the GRAND prize drawing.

Guests who join are then given a referral card to list friends names etc..and get a free Summer Promo T-shirt!

Promotion ends with all current and new members invited to a club party or BBQ!

Tips for success:

  • Decide on a grand prize theme that lends itself to weekly prize drawings: Grill, Patio furniture, Bicycles, Jet-ski/Boat, Vespa, Vacations
  • If possible, decorate the club and use staff costumes (hats, aprons, silly shirts) to promote the program
  • Post a listing of weekly winners from the prize drawings.  This will help bring attention to the event!
  • Get your sales staff out of the office handing out the referral cards!  Have as many staff as possible handing these out to members!
  • You could add another layer to the contest by having staff initial the referral cards before giving them to members.  The staff person who has the most referral cards turned in gets a prize!

Call a Marketing Coach today to get started!
1.888.349.4594 or click here to contact us.