Launch A Member Referral Promotion Now!
|The Member Referral Promotion
This is how
|Member referrals can be any time of year.
Let's use the "Red Hot Summer" summer referral promotion as an example.
More referral ideas can be found here >>
Current members are given a referral card where they
list the names and contact info for 3-5 friends for sales staff to
contact to be a guest of the member at the Club. Members receive a
special "Red Hot Summer" t-shirt for every referral card they turn in
with a minimum of 3 names on it.
On designated days, members who wear their Red Hot Summer T-shirt to
work out at the Club receive entry into a special weekly drawing.
A drawing is held each week for smaller prizes (club bucks, PT sessions,
spa services, free smoothies or prizes related to the Grand Prize)
Sales Staff are busy calling names from the referral cards to invite
guests to the club for classes, events, with special incentive for them
to join the Club. Guests who come in from referral cards are entered
into the weekly drawing. Once they join, the guest AND the referring
member are entered into the GRAND prize drawing.
Guests who join are then given a referral card to list friends names
etc..and get a free Summer Promo T-shirt!
Promotion ends with all current and new members invited to a club party
Tips for success:
- Decide on a grand prize theme that lends itself to weekly prize drawings: Grill, Patio furniture, Bicycles, Jet-ski/Boat, Vespa, Vacations
- If possible, decorate the club and use staff costumes (hats, aprons, silly shirts) to promote the program
- Post a listing of weekly winners from the prize drawings. This will help bring attention to the event!
- Get your sales staff out of the office handing out the referral cards! Have as many staff as possible handing these out to members!
- You could add another layer to the contest by having staff initial the referral cards before giving them to members. The staff person who has the most referral cards turned in gets a prize!
- THE MOST IMPORTANT TIP: HAVE FUN!
Call a Marketing Coach today to get started!
1.888.349.4594 or click here to contact us.